A new website, a new logo, a new chapter. So how did it all come about?

Sometimes you plan one small change, and it turns into a completely fresh start.

Today, I’m so happy to introduce you to my new website! And I’ll say it straight away: it was hard work. 😁

But let me start at the beginning, because there’s quite an interesting story behind this change.

Six years with one logo. Then it was time for a change.

My original logo had been with me for a very long time. If I remember rightly, it was created sometime around 2020.

It was with me as I gradually built a name for myself, found my first customers, worked on commissioned paintings and found my own way.

So much has changed since then. There have been exhibitions, new experiences, successes, art courses and, above all, so many people who have become part of my working life.

And its colours? I loved them!

They were bold and cheerful, and for years they simply felt like part of me.

But we evolve, and so do our work, our tastes and our ideas.

Then something else gave me a rather unexpected nudge.

I began noticing a logo around me that was very similar to mine.

I admit that, at first, it amused me. I thought about how small the world is and how strange coincidences can sometimes be.

But at the same time, it did hurt a little.

It wasn’t so much the similarity itself. I believe it could have come about entirely unintentionally. It was more that my logo had been part of my work and identity for so many years.

Then the questions started coming.

“Wait, you have the same logo as them?”

“And who actually had it first? You or them?”

Those questions were probably the most uncomfortable part.

Suddenly, I felt I had to explain something that had been part of me for years.

But honestly? I felt no need to prove anything to anyone, work out who had been first or find someone to blame.

I would rather put that energy into something worthwhile: moving forward myself.

So I began talking at home about wanting to change my logo.

But I had no idea yet what would come of it. 😁

Then came the autumn school holidays, and Honza had an idea.

I had been thinking about changing my logo.

My husband suggested he could create an entirely new website for me while we were at it.

And when I say new, I mean truly new!

It wasn’t just a matter of tweaking a few colours or replacing the photographs.

Honza conceived and created a whole new concept, from the KS logo, colour palette, design and overall visual identity to the website itself and its features.

And I have to say, the result exceeded my expectations.

The new logo consists of two simple letters – KS.

There is nothing complicated, and no unnecessary ornament.

It is clean, elegant and timeless.

It is exactly the style that feels right to me now, and in which I recognise myself.

You will still see the original colours on my business cards, stickers and other materials for a while, though. After all, we’re not going to throw everything away just because we have a new logo. 😁

But this new elegance? For me, it’s another step forward.

So what can the new website do?

I have to show off a little here, because it’s not just about looking good. The new website has plenty of features designed to make choosing a painting easier and your visit more enjoyable.

🎨 Try a painting in your own room.

This is one of my favourite features!

You can upload a photograph of your room, choose a particular painting and see how it would look on your wall. You can move the painting around and adjust its size to get a better idea of whether it suits your space.

🌍 A multilingual website

This allows my work to reach customers beyond the Czech Republic too.

🖼️ A new gallery of original paintings

The paintings are presented more clearly, with photographs, dimensions, prices and information about each work.

♡ Favourite paintings

Has more than one painting caught your eye? You can save them to your favourites and return to them later.

🎁 Gift vouchers

Art can make a lovely gift, and sometimes it’s best to let the recipient choose for themselves.

🖌️ Art courses and life in the studio

You will also find information about my courses, news, articles, photographs and other insights into my creative work on the website.

And, of course, there are many other details that you might not even notice at first, but which make the whole website so carefully thought through.

Because I have long been more than just a painter

When I started out, it was mostly about the canvas and paints in front of me, and an enormous desire to create.

Today, my work is much more varied.

I am a painter, portrait artist, art course tutor, teacher, businesswoman and, above all, someone who loves creating, sharing experience and continually learning something new.

Alongside my own creative practice, I work with children, helping them develop their imagination and artistic skills, prepare new projects and look for further ways to take my work forward.

That is precisely why I felt my brand needed to mature too.

The new visual identity is not about wanting to be someone else. It is about wanting the way I present myself to reflect who I am today.

And who deserves the biggest thank you for all of this?

My husband, Honza.

And I really want to emphasise that.

The entire new concept, logo, design and the website itself are his work.

He created everything from the very first idea to all the clever technical features you can now use on the site.

I came to him wanting to change my logo. Honza turned that into a completely new look for my brand.

And I have to admit, his abilities never cease to amaze me.

It is not just how much he can do, but above all the way he thinks things through, finds solutions and sees everything through to the smallest detail.

Anyone who has ever built a website will have some idea of how much work goes on behind the scenes. And anyone who knows Honza knows that once he sets his mind to something, very little will stop him. 😁

He managed all of this alongside his own demanding job and other commitments.

Honza, thank you for the incredible amount of time, energy and patience you have devoted to this.

I am truly proud of you and have such admiration for everything you can do.

And I think you deserve for everyone to know who is behind this transformation.

Because I paint paintings. But this project is your creation.

And you have done a truly wonderful job!

So what happens now? Now it is my turn!

Honza has created a beautiful new space for me, and now I have another task ahead of me.

I need to fill it with new paintings, stories and more creative work.

And there is plenty to keep me busy! 😁

There are so many ideas and projects under way, but over time I have learnt one important thing. I do not have to do everything straight away.

Everything has its own time.

So now I am looking forward to more painting, new works, meeting you and everything this new chapter will bring.

I really hope you will love the new website as much as I do. I hope you will enjoy exploring it, discover something new, and perhaps one of my paintings will one day find its way into your home.

Thank you to everyone who supports me on my journey, both those who have been with me from the beginning and those who are only just discovering my work.

A new logo. A new website. A new chapter.

But I am still the same Kristýna, who loves colour, painting and her work.

And if there is one thing I have learnt in recent years, it is that change does not have to mean the end of something we loved.

Sometimes it simply shows that we have grown and the time has come to let the world see it too.

So come and take a look. I would love you to write and tell me what you think of the new website!

With love and gratitude,

Kristýna